Lijjat Papad - Woman & Entrepreneurship

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Case Details:

Case Code : LDEN008
Case Length : 13 Pages
Period : 1977-2001
Pub Date : 2003
Teaching Note :Not Available
Organization : Mahila Griha Udyog, Balaji Telefilms, Biocon Group
Industry : Varied
Countries : India

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

The Success Formula

The vision and principles of SMGULP are based on the ideals of trusteeship. The basic principles underlying the philosophy of the organization are;
• SMGULP is a voluntary organization.
• SMGULP never accepts charity or grants.
• SMGULP believes in running the business wisely.
• SMGULP is like a family and the sisters run it as if they all belonged to the same family.
• SMGULP is like a revered place of worship.
• SMGULP is a combination of three concepts, the business concept, the family concept and the devotion concept...

The Business Concept

SMGULP is run on sound, commercial principles. The main aim of the organization is to provide self-employment opportunities to women.

As most of the women working in SMGULP come from disadvantaged sections of society, the organization seeks to inculcate feelings of self confidence and self reliance in them.

The member sisters share the profits among themselves in a judicious manner. The organization believes that business has to be done with prudence...

The Family Concept

SMGULP works like a big family. It tries to create a sense of family among employees. All the affairs of the institution are handled like a family carrying out its own daily household chores...

The Concept of Devotion

For women working in SMGULP, it is a source of strength; a place of worship where they work for the benefit of all. The organization is for people who have faith and trust in its policies and basic concepts and who regard work as worship. Each branch usually operates from 5.00 am to 10.30 am.

Buses are provided by SMGULP to take the member sisters from their homes to their respective branches. The member sisters receive payment for the papads prepared the previous day...

Excerpts Contd... >>